Privacy Policy

Last updated: 9/19/2025

ROOT™ Periodontal & Implant Centers (“we”, “us”, “our”) are committed to protecting the privacy of our patients, visitors, and website users (“you”, “your”). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website [https://www.rootdfw.com] (“Site”) or use our services.

1. What Information We Collect

a. Information You Provide Directly

• Contact details: name, address, phone number, email.

• Medical or health information, when provided (e.g. during appointment request or treatment consultations).

• Payment information, insurance details.

• Other information you submit through forms (online referral, appointment request, patient forms, feedback, etc.).

b. Information Collected Automatically

• Website usage data: IP address, browser type, operating system, pages visited, time spent on pages, referring URLs.

• Device identifiers, cookies, and similar technologies to recognize you and understand how our Site is being used.

c. Information from Third Parties

• Your insurance provider or other healthcare providers, if necessary for treatment.

• Marketing or analytics service providers, if you use features tied to them.

2. How We Use Your Information

We may use your personal information to:

• Schedule and provide dental and periodontal treatments.

• Communicate with you about appointments, treatment plans, billing, and follow-ups.

• Process insurance claims and payments.

• Improve and personalize our services and website experience.

• Send you marketing or promotional messages, if you’ve opted-in.

• Analyze usage of our Site and services (analytics) to improve our operations.

• Comply with legal, regulatory, and ethical obligations.

3. How We Share & Disclose Information

We may disclose your information to:

• Healthcare providers / staff at our locations when needed for your care.

• Insurance companies or third-party payers for billing and claims.

• Service providers who help us run our website, send emails, perform analytics, host data, etc. under confidentiality.

• Legal or regulatory authorities, when required (e.g. court orders, public health authorities).

• Business transfers: If we merge with or are acquired by another organization, personal information may be transferred.

4. No Sale of Personal Information

We do not sell, rent, or trade your personal information to third parties for marketing or any other commercial purposes. Any information we share is limited to:

• Service providers who assist us in operating our practice and website (e.g., IT support, hosting, analytics), under strict confidentiality agreements.

• Insurance companies and healthcare partners when necessary for your care and billing.

• Legal or regulatory bodies, if required by law.

Your trust is central to our mission. ROOT™ Periodontal & Implant Centers will never monetize your personal information.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences.

• Measure and analyze usage of the Site.

• Tailor content or functionality.

You may adjust your browser settings to block or alert you about cookies, but doing so may reduce functionality of the Site.

6. Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure, so absolute security cannot be guaranteed.

7. HIPAA & Healthcare-Specific Considerations

Since we provide dental and periodontal services, your medical/health information is protected under applicable laws (including HIPAA where applicable). We apply additional safeguards to ensure the privacy and security of protected health information (PHI).

8. Access, Correction & Choices

You have the right to:

• Access and obtain a copy of your personal information we hold.

• Request corrections of inaccurate or incomplete information.

• Request restrictions on certain uses or disclosures.

• Opt out of promotional communications.

Please contact us using the information below to exercise these rights.

9. Children’s Privacy

Our services and Site are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent. If you believe that we have collected information from a child under 13, please contact us so we can delete that information.

10. International Users

If you are visiting from outside the United States, your information may be transferred to, processed and stored in the United States, where our servers are located (or our service providers are located). By using the Site, you consent to this transfer.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements, or for other operational reasons. We will post the updated version here with the “Last updated” date. Significant changes will be communicated more clearly where required by law.

12. How to Contact Us

If you have questions or concerns about this Privacy Policy or wish to exercise any rights described herein, please contact:

ROOT™ Periodontal & Implant Centers
Email: referrals@rootdfw.com